Matt Novak logo Matt Novak

Now interviewing • Contract-to-hire friendly

I make your emails land in the inbox and turn into meetings.

If your campaigns are not getting seen or getting replies, I fix that. I handle the servers, the data, and the follow ups, so your team books more calls without burning your sender reputation.

  • Inbox placement up in weeks
  • Bounce rate under control
  • Replies and booked calls

Selective capacity • Start within 7 to 10 days • US remote

What you can expect
  • Early wins in weeks.
  • Simple reporting and daily notes, no black boxes.
  • Plain English recommendations you can act on immediately.
AI replies that book meetings
Inbox placement up
In-house warming that protects reputation
Enterprise servers (Postfix/KumoMTA/PMTA)
Fast failover & uptime you can trust
Clean, targeted lead lists
Short, human emails that get replies
Bounce and list hygiene under control
Daily notes and simple dashboard
5-day paid trial • C2H friendly
Replies handled so leads do not go cold

In plain English

Here is exactly what I do

Get you into the inbox: I fix what providers look for so messages stop landing in Spam or Promotions.

Find the right people: I build clean, targeted lead lists so you talk to buyers who actually care.

Write emails people answer: Short, respectful messages with one clear ask. No fluff. No spammy tricks.

Follow up automatically: An AI assistant keeps threads moving and hands tricky ones to a human fast.

AI Email Automation

Replies handled like a trained teammate

When someone writes back, they get a fast, helpful answer. The assistant keeps the tone on brand, proposes meeting times, and knows when to loop in a human.

  • Understands the conversation and keeps the thread tidy.
  • Escalates important replies instantly, so no lead sits for hours.
  • Respects opt outs and compliance automatically.

You will see a simple log of what was sent and why, plus weekly learnings on what messages work best.

  • Clear audit trail of every message.
  • Testing built in. Best performing subject lines and openings win.
  • Nothing black box. I can explain each decision in plain English.
Curious about the tech?

Behind the scenes: thread aware models, safe sending speeds, and guardrails for language and privacy.

Inbox Placement

Fix what keeps you out of the inbox

Email providers judge who to trust. I set things up the way they expect, monitor the health signals, and keep you in good standing.

  • Set up the "you are who you say you are" checks correctly.
  • Match your sending identity to your brand. No sketchy links or domains.
  • Right size sending speeds so you do not look like a spammer.

If something slips, like complaints, blocks, or reputation dips, I have playbooks to fix it quickly and keep campaigns running.

  • Fast failover if a server or IP has trouble.
  • Daily spot checks and simple weekly reports.
  • No surprises. Issues are flagged early with a clear plan.
Want the nerdy bits? (Postfix/KumoMTA/PMTA, failover IPs...)

Leads & Message

Talk to the right buyers with the right words

I do not buy random lists. I build them for your niche, people with the budget and the problem you solve.

  • Fresh, verified contacts. No junk.
  • Signals like funding, hiring, tech stack, and recent launches.
  • Score and sort so your time goes to the highest odds accounts.

Then we send short, honest emails. One idea per message. One link max. We test versions and keep the winners.

  • Plain language that sounds human.
  • Openers that show we did our homework.
  • Clear ask: quick call or forward to the right person.

Warming

Protect your reputation so results last

New domains and accounts need a gentle start. I warm them up in a way that looks natural, then keep them healthy as volume grows.

  • Gradual ramps that fit your goals and your audience.
  • Mix of real looking reads, replies, and thread activity.
  • Weekly hygiene so your list stays clean.

The result: stable inboxing even when campaigns get bigger.

  • Lower complaint rates and fewer bounces.
  • Less risk of ending up in Spam later.
  • Confidence to scale without burning your domain.

Getting started

A simple way to try me

5-day paid trial

I audit what is blocking you, make the first fixes, and show early lift. You get daily notes and a plain English 30 day plan.

Clear deliverables

Before and after placement, bounce trend, a short lead and message plan, and exactly what to do next.

Then FT or C2H

If you like the way I work, move to full time or contract to hire. I will keep it healthy and growing.

About me

I am an engineer who ships results, not just advice. I have run large scale email systems, built lead pipelines, and written the messages that get answered. Tools I am comfortable with: Postfix, KumoMTA, PowerMTA, plus Go, Python, React, TypeScript, and Rust. (20 years building reliable software.)