Matt Novak

Email Deliverability and Outbound Specialist

Uniontown, PA 878-283-3018 matthewnovak@gmail.com mattnovak.dev @MattNovakDev US remote • Eastern time

Profile

I help B2B and affiliate emails reach the inbox and turn into booked calls. I design, warm, and operate sending at scale. Clear communication, simple reporting, and steady results.

Core skills

  • Inbox placement improvement and recovery
  • SPF, DKIM, DMARC setup and monitoring
  • List hygiene, bounce control, complaint reduction
  • Short messages and follow ups that get replies
  • Postfix, KumoMTA, PowerMTA, Dovecot, Mail in a Box
  • Python, Go, Rust, TypeScript, SQLite, PostgreSQL, Linux
  • Google Postmaster Tools and seed testing
  • CRM and outreach: HubSpot, Salesforce, Lemlist, Instantly, Smartlead, MailWizz

Selected results

  • Kept 25K plus Gmail warmup accounts active with automated recovery and daily checks
  • Scaled to 6M plus daily sends across multi domain fleets while protecting reputation
  • Built IP and domain reputation in as little as 7 days on new domains through phased warmup, SPF, DKIM, DMARC, and content tests
  • Built Postfix and KumoMTA pipelines with authentication, bounce taxonomy, and smart retries

Experience

Founder and CTO | MX Suite

Remote • Jan 2024 to Present
  • Designed and operated a high volume platform managing 2.5M to 10M plus sends per day across dedicated IPs
  • Built proprietary IP and domain warmup that increased deliverability by 25 percent
  • Implemented SPF, DKIM, and DMARC with real time spam and bounce tracking
  • Integrated with outreach tools and CRMs to streamline automation and reporting

Founder | Inbox Ignite

Remote • Mar 2017 to 2024
  • Specialized in IP and domain reputation management for better performance
  • Implemented advanced warmup and sending strategies and lifted client performance by 30 percent
  • Automated list cleaning and segmentation to reduce bounce rates and improve engagement

CEO | Blue SEO Media

Remote • Mar 2016 to Present
  • Built cost effective lead generation and SEO programs
  • Managed multi channel campaigns and increased lead generation by 40 percent

CTO | Direct Inbound

Mar 2011 to Apr 2017
  • Directed IT strategy and campaign infrastructure at scale
  • Reengineered legacy systems and improved operational efficiency by 35 percent

Director of Affiliate Marketing | Commonwealth Marketing Group

Apr 2009 to Mar 2011
  • Created targeted email campaigns and boosted conversion rates by 15 percent

Director of IT | Fayette County

Feb 2007 to Apr 2009
  • Managed infrastructure, security, and uptime improvements

Recent projects

  • Automated reply and spam recovery for Gmail monitors using Go and SQLite
  • Multi domain sending with Postfix and KumoMTA with fast failover
  • Affiliate testing that lifted EPC with short messages and cleaner lists

Education and training

Bachelor of Science | Computer Science

Saint Vincent College, Latrobe, PA, 2001 to 2005

  • Advanced Email Deliverability Strategies
  • GDPR and CAN SPAM compliance
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